A dream come true.

this is something I've wanted to make for over a decade.

For years and years I’ve thought to myself: wouldn’t it be incredible to make an advent calendar? One where I could design every item? To tell a thorough and complete story?

Advent calendars have changed a lot in the past decade+. As far as the commercial ones go, they hardly even sold them in the US until relatively recently. I don’t think most people even know what “advent” is. Somewhere in my mind is a memory of Cost Plus World Market importing the thin paper boxes and little german chocolates hiding behind a punch out window. As it turns out, the invention of the printed advent calendar box is deeply tied to the advancements in commercial lithography in the 1900’s.

I think the first time I ever saw a grand boxed advent was in Liberty of London. It was Thanksgiving of 2014 and the very first year they introduced their Beauty Advent. Which notoriously sells out and has over £1000 worth of full sized product. I turned to my friend and told her that I wanted to make one of these. I think I even wrote out a list somewhere of what I’d put in the box (I’m going to have to look for that). This is when I started talking about making an advent calendar.

I think Liberty, as they often do, set the mark. Now twelve years later, actual dreams are being fulfilled. I think about that a lot in my life. Dreams/the desires of our hearts, that have been long held, have a way of working themselves out in time. Often working in their own way on their own timeline, but always on the way. As more and more of my life long desires become fulfilled I see that I can not only dream bigger, but love my life more knowing that all good things are on the way.

This advent calendar is very special. And I’m not saying that because I haven’t stopped working on it for nearly six months, I’m saying that because we’ve engineered it as such. We’ve seen too many advent calendars where there are 3-5 good things and the rest of the stuff is just filler. Our box tells a cohesive story. Every little piece contributes. Also, every single bit of it is giftable. There isn’t one item in the advent that you’d say to yourself, “what am I supposed to do with this?”

Ok. I’ll leave it there for now. Thursday is the launch, and we’ve decided to not share what’s in the box. We want every day when you open the box to be an absolute joy. There’s so much to share and also still so many secrets to keep, which is hard, but these are good secrets.

xolizzy